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What Is a Comparative Market Analysis (CMA) and Why You Should Never List Without One

Introduction
When it comes to pricing your home correctly—or deciding how much to offer—guesswork can cost you thousands. That’s where a Comparative Market Analysis (CMA) comes in. A CMA is not just another form—it’s your pricing blueprint.

What Exactly Is a CMA?
A Comparative Market Analysis evaluates your property’s value by comparing it to similar, recently sold properties in your area. These properties (called “comparables”) are matched based on:

Location

Size and square footage

Bedrooms and bathrooms

Lot size

Condition and upgrades

Why Is a CMA So Important?
Accurate Pricing – Avoid overpricing (which leads to stale listings) or underpricing (which leaves money on the table).

Stronger Negotiations – Buyers trust data. A well-prepared CMA justifies your asking price.

Faster Sales – Homes priced right sell faster—and often for more.

How Is a CMA Done?
Real estate professionals like myself use MLS data, tax records, and market trends. We adjust for differences (e.g., a remodeled kitchen, a pool, or an extra garage) and use multiple approaches to refine the estimate:

Sales Comparison Approach

Automated Valuation Models (AVMs)

Market Momentum Trends

When Should You Request a CMA?
Before listing your home

When buying in a competitive market

For investment decisions

If refinancing or appealing your property taxes

Final Thoughts
A CMA is not a guess—it’s a strategy. At SoldByConner, we offer free CMA reports for serious sellers and buyers. Want to know your home’s real value? Let’s run the numbers.

👉 Get Your Free CMA Today